什么是外贸询盘？

询盘（Inquiry）是指交易的一方欲购买或出售某种商品，向另一方发出的探寻买卖该商品及有关交易条件的一种表示。这种表示可用口头或书面形式表达，通常由买方发出，卖方没有必须回答的义务。在磋商交易中，尽管询盘本身不具备法律约束力，但却是联系客户的一种方法，而且也是我们调查研究、探求市场动态的重要手段。

询盘流程

询盘可分为一般询盘和具体询盘。

外贸询盘议价流程一般包括：询盘，报盘，还盘，确认。

询盘：一般是买方向卖方发送，就是询问某种产品的价格；

报盘：一般是卖方向买方发送，就是列明某种产品的详细情况以及价格；

还盘：是买卖双方对对方报价进行还价；

确认：价格等主要条款确认之后，双方签订合同然后按合同执行。

国际贸易主要是通过邮件进行贸易磋商，不像国内多是电话或者面谈，毕竟不如邮件方便，而且邮件也是一种书面证明，具有法律效力！

询盘内容

询盘内容可涉及：价格、规格、品质、数量、包装、装运以及索取样品等，而多数只是询问价格。所以，业务上常把询盘称作询价。
询盘不是每笔交易必经的程序，如交易双方彼此都了解情况，不需要向对方探询成交条件或交易的可能性，则不必使用询盘，可直接向对方发盘。
询盘可采用口头，书面形式，电子邮件等形式。

询盘的法律效力
在实际业务中，询盘只是探寻买或卖的可能性,所以不具备法律上的约束力，询盘的一方对能否达成协议不负有任何责任。由于询盘不具有法律效力,所以可作为与对方的试探性接触，询盘人可以同时向若干个交易对象发出询盘。但合同订立后，询盘的内容成为磋商文件中不可分割的部分，若发生争议，也可作为处理争议的依据。

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邮件询盘模板

做外贸收到询盘总归是一件值得开心的事情，虽说很多时候这些询盘并不是单纯的客户询盘，而且我们发送外贸邮件回复询盘也需要花很多时间做准备工作。

其实换一种角度来看，收到外贸客户的询盘是我们和客户合作的开端，利用外贸邮件回复询盘是我们打动客户的一个机会，既然如此我们今天就分享一些外贸回复模板，帮助大家用外贸邮件回复询盘，打开客户的心扉，促成合作。

1.公司网站邮箱收到询盘的自动回复（1）

Dear John Smith,

Thanks for your below inquiry.

This is an automated response to acknowledge receipt of your e-mail. We assure you of aprompt response from a member of our experienced sales team.

During this time,you can also learn more about us via any of the channels below:(a)Visit our website for more information at www.xxx.com.

Visit our Facebook Page (@xxx)

we thank you for your trust.

Best Regards,

Sales Team at xxx Company

2、公司网站邮箱收到询盘后的自动回复（2）

Dear John Smith,

Thanks for contacting [xxx Company]!

This automatic reply is just to let you know that we received your message and we’ll get backto you with a response as quickly as possible. During working hours we do our best to reply asquick as we can, usually within a couple of hours.Evenings and weekends may take us a little bitlonger.

lf you have a general question about our company and our product, you’re welcome tobrowse our FAQ page for walkthroughs of all of our answers to frequently asked questions.

[FAQ page link]

lf you have any additional information that you think will help us to assist you, please feelfree to reply to this email.

we will get in touch with you soon!

Best regards,

name

3、老客户发来新询价，但由于需要花费较多时间，无法当天给客户报价

Dear John,

Thanks for the new inquiry.

we are working on this inquiry now, and will get back to you as early as possible.

Sincerely,

name

4、给客户报错了价格/发送了错误信息

Dear John Smith,

Hope this email meets you well?

l will like to draw your attention to an error made in the Quotation List l sent earlier. Pleasekindly note that the price for the [Product name] listed on the Quotation was wrong.l noticed itafter l recalculated the cost.

On behalf of [xxx Company], l sincerely apologize for this mistake. We are deeply sorry forthe inconvenience we have caused you.l have attached the corrected Quotation List to thisemail.

Please let me know when l can call you to further clarify this issue.Please accept ourapologies once again.

Thank you.

Best regards,

name

5、客户提供了更加详细的产品规格，需要给客户重新报价

Dear John Smith,

Thank you for the detailed information provided.

with the information you provided we’ve been able to update a more detailed Quotation Listfor your inquiry.Attached please find the updated Quotation List.

l’m aware the new price (USD12.50/Pc) is above our original estimated offer.At the time ofthe estimate, we didn’t have all the specification details for your inquiry. This price is quotedincluding all the specification details you provided and it is the final price – you won’t get a nastysurprise when we finally sign the contract!

We appreciate your feedback on the newly updated Quoation List, and if there are anyamendments to be made,please let us know.

we look forward to working with you!

Best regards,

name

6、涨价通知(1)

Dear John Smith,

r’ m just writing to inform you that starting next month,we’re increasing our price on[Product name]. The new price reflects our increased input on cost of raw material, quality ofservice and exchange rate depreciation.

This price increase is an unavoidable part of doing business, and we hope we can continue toserve your company long into the future. If you have any questions or need clarification, pleasedon’ t hesitate to contact me to discuss your project.

Best regards,

name

7、涨价通知(2)

Dear John Smith,

We are pleased to have been in business with you since the past 6 years, overcoming hurdlesand challenges together in unison. We have not raised the prices of our products in all theseyears despite the continuous rise in various expenses. With effect from [25th July], we shall haveto increase the prices by 5% on all our products.

we can no more avoid the growing expenses that go into the production of our products.There has been an undeniable rise in prices of raw-materials that we use. Labour charges ofemployees have also soared up along with other expenses of transportation and importingsupplies from other countries. All these have led to constant lowering of company’ s benefits.

As you know well, we have never compromised the quality of our products even in thehardest of times. We endeavour to keep going with the agenda of excellent quality and for thatan increase in price is an apparent necessity.

Attached please find our new Price List. We look forward to your understanding in theprocess and hope to continue being in business with you in more years to come.

Best regards,

name

8、通过给客户提供折扣的方式催促客户下单

Dear John Smith,

Thanks so much for being a loyal customer for all these years! To show our appreciation, weare pleased to offer you a discount on any new order before the end of July.To claim thisdiscount, just send us your order before July 31 and we’ ll take 5% off when we send theProforma lnvoice. lt’ s our way of saying: Happy Second Quarter!

wishing you all the best.

Best regards,

name

9、新客户询价，要求提供报价单及产品图册

Dear John Smith,

First of all, we would like to express our thanks for your interest in our [product name].

Regarding your inquiry, we are happy to provide you our brochure and our Wholesale pricelist. Please note that the brochure included all the information you asked for.Both items areattached at the end of this email.

In addition to the items above, we have also enclosed a catalog (presenting different types of[product] available) and our Logistics guideline of this product. We believe that this will be ofhelp to you.

We hope our response has satisfied your request. Should there be any question, please feelfree to contact us.

we look forward to hearing from you.

Best regards,

name

10、询盘报价邮件常用语句(句首)

Thank you for your inquiry regarding our product or service.

Thank you for your interest in our product or service.

We would like to thank you for your letter inquiring about our product.

We truly appreciate your letter asking for information about our product.

11、询盘报价邮件常用语句(正文)

We are pleased to satisfy your demand with the attached information.

ln order to fully answer your request, we would like to give some further details.

There is some other information we believe may be useful to you.

You can find some relevant items below.

12、询盘报价邮件常用语句(句末)

In case you would like to have more information, we are happy to arrange a call and ameeting for our further discussion on this matter.

lf necessary，we always welcome a call or a meeting at a convenient time for you tounderstand more about our product/service.

lf necessary，we always welcome a call or a meeting at a convenient time for you tounderstand more about our product/service.

We also look forward to welcoming you to our office for a better understanding betweenus.